Profile

Former Rock/Creek Marketing Leader joins Whiteboard

May 10, 2019

Whiteboard's Digital Marketing team added new leadership today: Jacob Wuertz, formerly of Rock/Creek. Wuertz will help guide a variety of marketing initiatives, helping to establish and execute creative for clients such as Catalyst, NCR, Barna Group, and more.

Wuertz comes to Whiteboard following five years at Rock/Creek, where he was responsible for marketing strategy and implementation for over seven retail locations in Tennessee, specializing in camping, boating, rock climbing, hiking, and outdoor lifestyle.

"Whiteboard’s singular redemptive focus impacted me first as a client, second as a contractor, and third now as an employee. I’m excited to be a part of the beating heart of Whiteboard," said Wuertz. "If you feel like marketing is no longer fun/creative work, I can assure you that we can find the joy in it again. Outdoor specialty retail carries with it a spirit of recess, and as we carry the torch for our clients, I hope we create space for them to love their work again."

Over the years, Wuertz has led countless projects, end-to-end. From space design to web design, he is a pure generalist.

"We have, within our reach, the opportunity to conceivably, measurably change these clients’ worlds," Wuertz said. "That means visionaries succeed, their audiences benefit, and we continue to catalyze a vision of a better world. I’m very much into that."

Photo by Caleb Timmerman | @the.silver.banner

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A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

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